Search engine optimization or SEO is one of the easiest and most effective ways to boost the rankings of a web page or website and increase its visibility. In simpler terms, the higher ranked search results are more likely to be viewed and visited by the user. SEO forms an integral part of online marketing strategy for any business and thus it is important that you use the latest tools and techniques. For any online marketing strategy to be successful, it has to follow the latest SEO news. Following is the list of top 5 SEO tools of 2014.
This is an effective tool that helps to optimize the meta descriptions as well as the titles of the web pages. It provides a quick preview of the page titles and meta description changes, as it will appear on the search results.
The second on the list of top 5 SEO tools this year is Screaming Frog. It is a multipurpose tool which helps the user with almost all the SEO requirements. It even provides information about the latest SEO news. Some of the most noticeable features of this tool are finding duplicate content, creating technical SEO audits, changing URL structures and providing an overview of a website.
This toolbar is essential for any online marketing specialist. It not only makes finding the Domain Authority and Page authority of any website easier, but also performs plethora of other functions. The information provided on the toolbar will help you to make right choices when it comes to choosing websites to deal with.
It is also a great addition to the list of top 5 SEO tools this year as it helps the user to track the outreach efforts and sorting the lists of websites that you have approached in a systematic and organized manner. This tool updates the metrics automatically, thereby saving a lot of time and effort. It is available in both free as well as paid versions and provides a vital insight of the latest SEO news as well.
This tool is popularly known for its greater ability to check the quality of the backlinks. It categorizes your backlink profile into three sections, i.e., “Unnatural Links”, “Suspect Links” as well as “OK links”. It’s a must have tool for the sites that are suffering from algorithmic or manual penalty. As search engines are coming down hard on the sites breaking their rules, Cognitive SEO provides a better solution.
Lastly, you must keep yourself update about the latest SEO tools and techniques by reading the latest SEO news.